From the 21 to 26 of October Moscow will host Mercedes-Benz Fashion Week Russia. More than 80 designers from Russia, Georgia, Kazakhstan and other countries will showcase their Spring/Summer 2018 collections on the main runway of Eastern Europe.
19 RUSSIAN FOLK ARTISTIC CRAFTS COME TOGETHER FOR THE #MBFWRUSSIA OPENING SHOW
The Fashion Week will be inaugurated by Linen and Lacework collective artistic crafts show. 19 Russian folk artistic crafts entities, among which are Krestetskaya Strochka factory, Vologda and Tarusa artistic embroidery factories, manufacturers such as Yelets Lace Folk Craft, Karelskie Uzory, Gorodetskaya Zolotnaya Vyshivka, Shuya garment factory and others will present their traditional linen collection for the summer season. A joint project of the Russian Ministry of Industry and Trade and the Russian Fashion Council will bring together artistic crafts of the Russian regions and demonstrate the capabilities of Russian manufacturers. The main idea is the integration of the folk artistic crafts elements into the modern imagery and creation of a Russian fashion collection fit for industrial production. The project will start the massive program designed to implement artistic crafts patterns in the field of fashion.
FASHION BATTLE: 80 SHOWS OF THE NEW SEASON
On October 21-25 the Manege Central Exhibition Hall will feature shows and presentations by SLAVA ZAITSEV, SAINT-TOKYO, Artem Shumov, Anastasia Dokuchaeva, N.LEGENDA, YASYA MINOCHKINA, Y U L I A NIKOLAEVA, Julia Dalakian, KETIone, MACH & MACH (Georgia), ALEXANDR ROGOV, IGOR GULYAEV and many others. The new season’s first Atelier B by Gala collection will be presented by fashion stylist Gala Borzova. Continuing its traditions Mercedes-Benz Fashion Week Russia will also see the Kids Fashion Festival.
1 DAY, 20 NEW NAMES
On October 26 the central stage of MBFW Russia will be transferred to the Museum of Moscow to showcase the new generation of Moscow fashion. Display and presentation of emerging designers and artists organized by the Museum of Fashion and Museum of Moscow with support from Moscow’s Department of Culture. On September 4, 2017 Oksana Fedorova was appointed the director of the Museum of Fashion. At the press conference timed to the appointment Moscow culture department chief Alexander Kibovsky and Oksana Fedorova stressed that the support for young designers was one of the priorities of Moscow’s Museum of Fashion.
FASHION GENERATION: SUPPORTING EMERGING TALENTS
Generation M is a digital platform established by the MTS company to support emerging talents in various spheres. During the joint project of the Russian Fashion Council and MTS, the young winners of the online competition Fashion Generation M, which has been participated by over 4 thous. people from all over the country, will present their first collections. Guided by the mentors of the project – Vyacheslav Zaitsev, Igor Gulyaev, and Dasha Gauser, they worked on their collections in the fashion houses. The mentors and the award winners will present the results of their cooperation at the special show during the new season of Mercedes-Benz Fashion Week Russia.
SOCIAL CAMPAIGN RUSSIAN DESIGNERS AGAINST AIDS
Mercedes-Benz Fashion Week Russia together with the Russian Ministry of Public Health are holding a large-scale social campaign Russian Designers Against AIDS. 10 fashion designers, including Artem Shumov, MB Presents Atelier B by Gala B, KONDAKOVA, KSENIASERAYA, N.LEGENDA, Saint-Tokyo, SENSUS COUTURE, YASYA MINOCHKINA, Anastasia Dokuchaeva, and Julia Dalakian, have created unique red looks that will open their shows at MBFW Russia in the Manege. The key objective of this campaign is to draw the public attention to the problem of AIDS distribution in Russia.
FALL A LA GZEL
At Mercedes-Benz Fashion Week Russia, the Gzel Porcelain Factory will present the art object Fall a la Gzel by Eva Bergman, winner of Design Award. This big apple tree with cups and apples of traditional Gzel colors is to symbolize the renaissance of the Russian folk crafts in the 21st century. It also supports the subject of the folk artistic crafts declared during the opening MBFW Russia show. For the first time, the traditional Gzel porcelain is going to become a fully legitimate participant of the Fashion Week – specially for the 35th season, a range of MBFW Russia cups have been made.
MERCEDES-BENZ FASHION WEEK RUSSIA HAS STARTED A SERIES
In this season, Mercedes-Benz Fashion Week Russia team has started a series at different Internet platforms. The series is starring the Fashion Week designers – Jean Rudoff (Lumier Garson by Jean Rudoff), Anastasia Dokuchaeva, Artem Shumov, Ekaterina Komarova, as well as models Anastasia Petrova and Alina Bodleva, and bloggers Kristina Kiria and Nika Viper. For a month they have been getting ready for the new MBFW Russia season – 10 episodes are already available on the official YouTube channel. On the 21st of October, the characters will finally meet at Mercedes-Benz Fashion Week Russia. #fashionseries
MERCEDES-BENZ IS THE TITLE PARTNER OF THE FASHION WEEK
All-new E class cabriolet will be presented at Mercedes-Benz Fashion Week Russia. Having produced this vehicle, Mercedes-Benz has completed its E class family. This open-top four-seater with the classic fabric top combines a puristic, sensual design with high levels of comfort on long journeys for four people and state-of-the-art technology. These includes both extended smartphone integration complemented with a wireless charging function and the automobile key function, and the widescreen control panel, and the most mainstream auxiliary systems. Powerful engines and comfortable suspension options create a sporty luxury feeling on the road. The optional AIRCAP electric draught-stop system and the AIRSCARF neck-level heating systems ensure maximum open-air comfort. Moreover, this cabriolet is for the first time ever available with 4MATIC all-wheel-drive. During the entire event, the guests will be comfortably transported in S-, E- and V-classes, and the Sprinter Van will be used to transport the designers’ collections.
Visit www.mercedesbenzfashionweek.ru to check the IWC Schaffhausen watch from the DA VINCI AUTOMATIC 36 model range and see how much time remains till the start of the new season.
The title partner of the Fashion Week is Mercedes-Benz.
The partners of MBFW Russia: IWC Schaffhausen (Official partner), L’Oréal Professionnel (Official Stylist), Mary Kay (Official Make-Up Artist), BORK (Official partner), glo (Official partner), DHL (Official partner in Logistics), Metropol (Official hotel), Laska (Official partner), Official Web-Portal of the Russian Ministry of Public Health on the AIDS/HIV Prevention: O-spide.ru.
With the support of the Ministry of Industry and Trade of Russia and the Department of Culture of Moscow city.
Check the live broadcast from Mercedes-Benz Fashion Week on the official website www.mercedesbenzfashionweek.ru from anywhere globally.
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The official hashtag of the event is #MBFWRussia